Adda time for Ebar Shabor team,Film promotions are a necessity now, says Amitabh Bachchan

Film promotions are a necessity now, says Amitabh Bachchan

Mumbai: Megastar Amitabh Bachchan, who is currently busy promoting his forthcoming film 'Shamitabh', believes promotions are a must now. Directed by R Balki, 'Shamitabh' will release on February 6.

 

Amitabh Bachchan

"Promotions deprive you of your self consciousness. It does not give you a chance to be so.. much as we may like to be obsessed with the temperament. It is a necessity now, a must, a budgeted must and so we do it," the 72-year-old posted on his official blog srbachchan.tumblr.com.

He further added, "I wonder often who really is the true benefactor of these promotions ... for if the film is weak and disliked by the audience, surely any amount of glorification pre or post would not ever enhance the box office. Would it?"

Nevertheless, he still does everything to glorify his forthcoming films. "Here we are artists of a different generation a different league, a different age, succumbing to the lured charm of a million interviews, appearances and presence on reality shows, trying as best we could what may be the right equation to get everyone in the entire universe to come and see our film," he wrote.

Amitabh, who will also be seen in films like 'Wazir' and 'Piku' this year, says there were hardly any promotions required earlier.

"My colleagues of yore have shown no interest in these shenanigans, and they may be right. It was never needed in their times, but I guess my category has been through a drastic change and therefore it compels me to do what I never did before and do what I am required to do now," he shared.

"So apart from some of these appearances on shows and ceremonies, there is this trip to out stations to Ahmedabad, Pune, Kolkata, Delhi, Bangalore all in the realm of 'perhaps'," he added.

 Adda time for Ebar Shabor team

It's the first film of the year. And the praises that Ebar Shabor garnered called for an obvious celebration.

On Thursday evening, the team gathered for an adda at a city club. The cast and crew interacted with the members of the club. Composer Bickram Ghosh narrated a particular incident where they experimented with sounds when Swastika Mukherjee's character was being murdered. Ujjaini Mukherjee crooned Adho ghum jegeche impromptu, while Isheeta Chakrvarty and Saptak Bhattacharjee rendered Nei raat.


Director Arindam Sil looked every bit the happy man, as everyone in the crowd wanted to hear him share the shooting experiences. Saswata Chatterjee, who had other com mitments, was sorely missed at the do.

 

 youngistan tv